EduTech is the new department for Master's students studying Educational Technology at Saarland University in Saarbrücken, Germany. They contacted me to create their brand presence, including a logo, website, business cards, PowerPoint template, and letterhead. The initial design requirements were the use of the orange and blue colors as well as an aesthetic matching to Saarland University's website. I developed a few identity elements which to be used on all of the department's materials, providing a cohesive, fresh brand.
EduTech contacted me to create their entire brand presence. I worked closely with the department head to create a meaningful logo, which set the tone for the rest of the brand elements. The logo design process went through several stages, beginning rough initial conceptualization and ending with a decision matrix—displaying an 8 x 6 grid with subtle variations on the font and color choices for the logo to make the perfect combination. I used the style from the logo and created a few more elements to be used on the rest of the identity materials--business cards, PowerPoint templates, letterhead, email signatures, etc. EduTech's parent department—the Department of Education—also contacted me in this time to develop a logo to be used on their website.
- Adobe Illustrator
- Adobe Photoshop