CFS Flooring

CFS Flooring - Home Page CFS Flooring - Product Page CFS Flooring Product Guide design CFS Flooring - Showcase Materials

Project Description

CFS Flooring is a flooring manufacturer and wholesaler based in northeast Georgia. They wanted to update all of their marketing materials to follow the latest design trends. I helped them bring a fresh face to their brand by building a new, custom website to show off their product lines. I based the design off of their existing logo and gave it a soft, soothing aesthetic. I added interactivity by incorporating a pop-up lightbox feature to display large, high-resolution images of their products when one of the thumbnails is clicked. For a finishing touch, I built a print style sheet for the site which allows any of the product pages to be printed just like a product guide from any computer.

CFS Flooring approached me to re-design their entire line of marketing materials, including Product Guide spec sheets, trifold brochure, and trade show displays. I updated the brand identity, based off of the existing logo, and used the new branding elements in all the new graphics. For each design, I initially created 3-5 unique styles to keep CFS involved in the design process. From those initial concepts, I worked with CFS to revise the designs in an iterative process until we agreed on the perfect look.